SEO & Social Media Marketing.
I speak to a lot of people who’d really benefit from some initial understanding of Search Engine Optmisation. If only there was a simple guide! Well - I made a simple one. But if you really want to hear it from the experts at Google – you can. They have written a first steps cheat sheet, a [...]
Google wants to send searchers to good quality sites. So what’s a good site in Google’s eyes? Here’s some advice they gave last year – which still stands. I’ll paraphrase it – because Google hates copying… The bottom line is that to rank better on Google, you need to write articles that people want to [...]
Have communication skills changed in the digital age? The underlying principles are the same, the way we apply them has moved on… Last week I mentioned Dale Carnegie’s book How To Win Friends and Influence People. It contains some solid advice about how to approach social media. That book was mostly about communication skills, of [...]
I can’t remember when I first noticed it, but now I can’t seem to avoid it. I’m talking about big brands talking to me like a child in their online marketing! Here’s the opening shot from the video on Foursquare that explains their service. Online Marketing’s Message If ToyTown is where you do business, come [...]
Aimiable Consulting was founded by Digital Media expert +Paul Fairburn to help businesses market themselves online.
Centrally based in Solihull, West Midlands
