The language used by Public Relations (PR) people often irritates busy journalists, according to an ignite survey from last year. It seems newspaper journalist won’t get ‘super-excited’ just because a PR says they are feeling that way about a story they’re pitching. In fact the journalists seem to get a little nauseous! But super-excited is exactly [...]
Admit it. Reddit can be confusing. Here’s a useful infographic from Prestige Marketing Inc. (Spotted by @markwschaefer on Twitter) If you need help with your SEO and Social Media – Solihull (UK) based Aimiable Consulting can provide the personal touch. Why not contact me for a face to face meeting.
Content. A trending topic for businesses online who are looking at social media marketing. The logic is – Create content (sorry, ‘insanely great content’) and people will engage with it, share it and your business will boom. Great. But where does it come from? How do you create content? In my years of creating content [...]
I’ve spend the day today at the Online Influence conference at Celtic Manor, and noticed something you may have seen yourself. Trending topic spam. I guess it’s easy to do with a few fake twitter accounts and some automation. The hashtag for the conference #oiconf was trending strongly in the UK when the wave of [...]
There’s a clash between social media and companies that fail to understand this new world. Here’s how the world is changing. Social media has moved the focus from brands to customers In the old days, when a brand spoke the customers listened, but now it’s the other way round. If someone mentions a brand on [...]