Writing for the web is not the same as writing a report or a novel. It’s harder to read on screen or on a phone.
People scan web pages for information. They leave if they can’t quickly find what they want, so we must make the meaning stand out.
Our goals: understanding and engagement (both ‘reading more’ and clicking to other pages).
Aimiable’s Writing for the Web training includes:
- How to find the story and the best angle
- Writing stories with the reader in mind; their motivations, interests and knowledge
- The use of simple sentences and clear language
- The importance of being concise
- Structuring a story
The scariest moment is always just before you start.
– Stephen King
So – we give you ways of getting started, and ways to organise your thoughts.
I am so clever that sometimes I don’t understand a single word of what I am saying.
– Oscar Wilde
It’s not about showing off to your readers – you want them to understand you perfectly, so they can go on to buy something, vote for you, or share your blog with the world.
Get in touch today to find out how Aimiable Consulting can deliver training in Writing for the Web on your premises.